The Passion Collision between Chinese Traditional Construction Machinery Industry and the Internet a

2016 Germany Bauma Exhibition, known as one of the three magnificent events in the field of construction machinery, was held in Munich, Germany from April 11th to 17th at the local time, involving nearly 3000 enterprises from over 200 countries worldwide. Almost all the well-known brands in the engineering machinery manufacturing field have leveraged this world-class platform to show their products and technologies, associating with the peer partners around the world and exploring the global market. The rapid rise of China in the field of construction machinery has become a major highlight of the exhibition.

In recent years, under the trend of the rapid development of the Internet, more and more traditional enterprises began to focus from "offline" to "online". As the foundation of people's livelihood construction, the transformation of the construction machinery industry closely connected to the well-being of the country. The Chinese government strongly emphasized in the "12th Five-Year Plan" that the traditional industries should put more focus on innovation, take market as orientation, actively adjust industry structure and change the growth mode. In this trend, Chinese construction machinery manufacturing industry actively changes ideas to explore the new Internet-based development mode. In the exhibition, we are pleased to see that under the "Internet + Construction Machinery" thinking mode, some pioneering practical results have been presented in front of the global audience: Sany Group maximize the use of Internet technology and combined with its worldwide service network to improve the service quality and the users' experience. Customers all over the world could enjoy convenient and efficient purchase through the internet, in the meanwhile, Sany could attract much more customers to acquire their intending orders, promoting overseas sales and accelerating the transformation to e-commerce business model.

The concept of "Internet +" was first mentioned by Chinese Premier Li Keqiang in his 2015 government work report. Premier Li affirmed the positive role of Internet in promoting Chinese economic restructuring and the transformation of traditional industries. E-commerce industry will continue to accelerate the pace of development, the blossom of internet and e-commerce may change the business form of human society in the future. The new prospect of "Internet + Construction Machinery" really worth to anticipate.