Sany O2O Model at BAUMA 2016

From April 11 to 17, BAUMA 2016 is held at the New Munich Trade Fair Center, involving almost 3000 enterprises from over 200 countries worldwide. Sany Heavy Industry and other Chinese companies come to the event. At the exhibition, Sany not only demonstrates the premium quality of made-in-China machines, but also presents its new image of e-commerce through the O2O global interaction.

Customized Products for European Market

15 Sany machines are on display this year, including 11 the newest excavators, 2 road machinery, 1 rough terrain crane and 1 loader.

Sany excavators represent the highlight of its products at BAUMA 2016. They consist of 6 small excavators, 3 medium excavators, 1 large excavator and 1 wheel excavator. Mr. Yu Hongfu, Senior Vice President of Sany Group and Chairman of Sany Heavy Machinery, points out that the debut of the full range of excavators tailored to European market signifies that Sany would enter the high-end market in Europe.

The 55t rough terrain crane on display is built for European market and sold in this area by Palfinger Sany. In 2012, Sany and Palfinger established the joint venture. Since then, they both have realized a rapid growth as they have complementary strengths and share resources. In 2015, the sales volume of Palfinger Sany reached 350 million RMB, the only profitable company in truck crane industry.

22 Putzmeister products are on exhibition this year. In 2012, Sany made an acquisition of PM. And in the same year, PM began to make profit, and has grown rapidly since then. In 2015, PM’s sales already exceed 700 million Euros.

Apart from 15 machines, Sany also exhibits 22 quality components from Sany Europe and Sany Changshu Industrial Park, demonstrating its R&D and manufacturing strength of the whole industry chain.

O2O-Sany New Marketing Model

At BAUMA 2016, Sany breaks the limit and starts a new exhibiting model. With the online and offline interactions, Sany presents its advanced O2O e-commerce marketing model and ideas.

The theme of Sany this time is “Sany’s Global Shopping Festival, Save Big”. Everyone could participate in the lottery event and has a chance to win a mini excavator or trip to Sany factory in China. All they need to do is to go to the O2O page of Sany’s official website and register before April 16, 2016. The official website is the main platform for global clients to know Sany’s equipment and brand. Now it is also Sany’s most important e-commerce platform. Customers around the world could interact with Sany at the exhibition in real time, a true global O2O carnival.

Meanwhile, “Save Big” offers sales promotion during the exhibition. Customers all over the world could enjoy convenient and efficient purchase at a very favorable price. With “Save Big” program, Sany could attract many customers to know their intent to order, promote overseas sales and transfer to e-commerce business model.

Sany’s official website and “Save Big” would be an unprecedented experience for global customers. Experts point out that Sany is a forerunner of O2O model in construction machinery and leading the future of this industry.

In fact, Sany began to explore e-commerce in 2010 with online inquiry. In 2014, it built the e-commerce platform. That year, it had nearly 20,000 online inquiries, contributing to over 200 million RMB business. At the beginning of 2016, the “Save Big” was officially launched by Sany Group, signifying that Sany is entering a new era of e-commerce.