Going Global of Chinese Construction Machinery

From April 11 to April 17, 2016, Bauma exhibition was held in Munich, German. Held every 3 years, the exhibition has become an unparalleled feast for construction machinery companies to launch the newest products and display the advanced technologies as well as expand the global vision.
At Bauma 2016, many leading construction machinery manufacturers of China as Sany and XCMG displayed their new products that combine high quality with innovative technology. New materials, energy conservation, intelligentialization , Internet pattern became the spotlights of this exhibition. The excellent performance of “made in China” and “created by China” impressed the overseas customers deeply. Many foreign clients expressed that they had never thought that Chinese construction manufacture could develop so fast.
This Bauma exhibition not only provides a platform for Chinese construction manufacture to present their achievements, but also give Chinese construction machinery enterprises more confidences to “Going Global” in a large scale.

Low Cost and High Performance, Favored by Developing Countries
There is a large potential market for construction machinery in the world. The production ability and technology of Chinese construction machinery manufacture is second to none in the world. Also, Chinese construction manufacture set reasonable price, which matches with the consumption ability of developing countries, such as, Middle East area, Latin America, Southeast Asia, Central Asia and African area. The demand for Chinese construction machines in these areas has been increasing, the prospect of this market is quite bright.
Innovative marketing pattern
With the fast development of information era, new business model has appeared which indicates that the age of E-commerce is coming. As typical heavy manufacture, the construction machinery should follow the trend, change management philosophy, explore new marketing pattern and find new profit point. The application of internet breaks the limitation of time and place, with which the enterprises can communicate with clients timely and efficiently, therefore facilitating the development of the global market
Create Overseas “Localization”
With the influence of Chinese machinery products increasing in the overseas, Chinese construction machinery manufacture has passed the first two phases, “simple overseas trading” and “establish overseas dealers channel and office”, and started to step into the third phase—establish manufacture base and research center in the overseas. As the representative of Chinese construction machinery enterprises, Sany group possesses remarkable foresight and has layout the fourth phase—localization, which is a marketing strategy that research and develop customized products according to the local environment and the demands of local clients. Not only this way can win customers’ recognition but also can take advantage of the local talents, technology and products.
Belt and Road Initiative
In order to promote the rapid and steady development of China's economy, Chinese government has launched a series of strategies to encourage the development of export-oriented economy, which provides support for Chinese manufacture “Going Global” to some degree. The “Belt and Road Initiative” has attracted the worldwide attention, which will become the most powerful guarantee for Chinese construction machinery developing overseas market.
In addition to strengthen technology innovation, Chinese construction machinery has made great achievements in energy conservation, green manufacturing and committed to producing new products that match with the trend of new era. In a word, Chinese construction machinery will occupy the commanding height of overseas market in technology, quality and functions.