SANY Hoisting Machinery to hold its leadership position in global market

With excellent products, reasonable prices, impeccable service and increasingly mature agent system, SANY Hoisting Machinery has maintained a leadership position in the global market. From January to August of 2016, SANY was ranked NO.1 among China's export of wheel cranes and crawler cranes. During the eight months, China exported 258 million USD wheel cranes, SANY accounted for more than 111 million USD, around 43% market share. As for the China's export of 150 million USD of crawler cranes, SANY occupied 46.6 million USD, 31% of market share. In addition, SANY is the top brand among China's large-tonnage crane export.

Faced with the increasing global demand of new energy and rise of infrastructure construction in developing countries, SANY will expand the overseas market and further optimize its products. Therefore, SANY Hoisting Machinery will make a global business plan that cover R&D, marketing, service and human resources, and meet the market demand.

As for the product development, SANY will develop 53 new equipment for global markets based on the existing product portfolio and requirements of key markets. They will feature optimized performance, controllability and efficiency that meet international standard. At the same time, SANY will gradually bring in the occident attestation, and make more efforts on product reliability and durability to improve the residual value of the products. In order to make the product description more consistent with the international industry standard and management, SANY is going to set up the enterprise standard and optimize product materials.

To improve the market share, SANY will continue to fine develop its well-established markets, develop emerging markets and prepare for the high-end market. In overseas markets, we uphold agents system to promote win-win cooperation. SANY has adopted numerous methods to improve the agents' abilities, for instance sending product survey teams to help agents make product adaptability plan. In order to enhance the brand influence, SANY will make the utmost efforts to win major accounts and publicize major projects in multiple ways.

In the aspect of human resource, SANY will constantly improve the international organization structure and introduce high-end R&D professionals for the sustained development of the global business.