From Legal to Marketing: Ana Royo’s Eleven-Year Journey at SANY Brazil

Ana Royo's journey at SANY Brazil is a testament to perseverance, adaptability, and the pursuit of excellence. Over her 11 years working in SANY, she's transitioned from a legal role to a multifaceted position encompassing both legal and marketing management. With each challenge she's encountered, Ana has emerged stronger, equipped with invaluable experience and a deep appreciation for SANY's culture and values.

Upon her initial encounter with SANY in 2013, Ana was first captivated by the vibrant office environment and the sense of unity among employees from diverse backgrounds. What sets Ana’s final decision to join SANY is not just its exotic impression, but also its technological prowess, unwavering dedication, and work ethic of its people. The rapid evolution and growth of China and its people serve as a constant source of inspiration, reaffirming Ana's belief in the power of hard work and commitment to excellence.

Little did she know that this initial fascination would pave the way for a remarkable journey of professional growth and personal fulfillment.

As the Legal and Marketing Manager of SANY Brazil, Ana's responsibilities are multifaceted. In the marketing part, she leads projects including events, national and regional campaigns, social media, and other marketing activities. In the legal realm, she navigates complex contractual matters, provides legal counsel, and oversees litigation processes.

For a long time, she faced a formidable challenge during a period marked by Brazil's financial and political turmoil. During the period, SANY encountered significant difficulties in recovering machines from customers who had defaulted on their payments, accumulating a very huge debt with the company. To address this pressing issue, Ana embarked on a comprehensive recovery initiative. She engaged top-tier law firms and assembled a dedicated team across the country to locate the machines, many of which were hidden by debtor customers. Each seizure operation demanded meticulous planning and coordination, involving judicial agents, law enforcement personnel, carriers for transportation, and the procurement of essential licenses. From 2016 to 2019, Ana's team successfully recovered an average of 90 machines per year, subsequently selling them to alleviate SANY Brazil’s outstanding debts.

During these years in SANY, Ana highlighted the invaluable lessons and experiences gained. Beyond honing her legal and marketing expertise, she's cultivated a deep understanding and appreciation for different cultures, fostering a global mindset that transcends borders. Working alongside a diverse team of talented individuals has not only enriched her professional journey but also instilled a profound respect for cultural diversity and collaboration.

As Ana Royo continues to chart new territories and overcome challenges at SANY Brazil, her journey stands as a testament to the limitless potential of perseverance, adaptability, and a steadfast commitment to excellence. In an ever-changing landscape, tens of thousands of employees in SANY like Ana remain a beacon of resilience and innovation, driving SANY's success forward with unwavering determination and passion.